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ROUGH CUT (NO REPORTER NARRATION) Chairman of Daimler and head of Mercedes-Benz, Dieter Zetsche, with the help of pop star Kelly Rowland, unveils the new Mercedes-Benz C-Class sedan at the Detroit Auto Show. The new C-Class replaces the current version which was first launched in 2007. Thanks to increased use of aluminium, the newest generation Mercedes C-Class will weigh some 100 kilos less than the current generation, helping it to become around 20 percent more fuel efficient. The successful launch of its next generation C-Class, which accounts for about 30 percent of its car sales, forms a leading part of the German auto maker's strategy to surpass rival BMW to become the largest selling premium auto maker.