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During the legendary twenties, Berlin's tourist board was already promoting the capital as the 'City of Music and Theatre' on their publications and posters. The budding metropolis' extraordinarily dense and diverse cultural offering during the so-called 'Golden Twenties' was the main reason for actively marketing the city's cultural life as the principle motive for a trip to Berlin. Even today, this approach continues to shape the city’s mythical status and magical appeal.