By URL
By Username
By MRSS
Enter a URL of an MRSS feed
 
or

The pharamaceuticals industry leaves nothing to chance when it comes to marketing matters. The drug lobby sends out some 16,000 sales reps to doctors' practices every year - that amounts to 25 million visits and annual costs of about 2.5 billion euros. The pharmaceutical companies hopes that this kind of campaigning will encourage the doctors to prescribe their products. Are they making a mistake? Many doctors insist they are immune to the influence of big pharma.