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FINISH LINE SNEAKER STORE TO LAUNCH NEW BRAND CAMPAIGN BE HEARD!® YOUR VOICE. YOUR CHOICE. The Finish Line, Inc. (NASDAQ: FINL), an Indianapolis-based athletic specialty retailer, today announced the launch of a new brand campaign entitled BE HEARD!. This integrated campaign will launch simultaneously in nearly 700 Finish Line stores, online at www.finishline.com and will be supported by television and digital advertising. BE HEARD! is a call to action that encourages customers to make a statement about who they are through their shoes. The campaign is an extension of Finish Line's selection message. At Finish Line, customers can express their individuality by choosing from over 5,000 styles and brands. Shoes speak, and Finish Line, with its wide selection and exclusive styles, helps customers say what they want to say. BE HEARD! Your Voice. Your Choice.