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We all know companies collect lots of data about their customer base. How can they use data effectively without violating our privacy, or, more basically, creeping us out? What are the Golden Rules for respecting customer data and earning loyalty? Are all bets off when it comes to the online environment, where collecting information without transparency seems to be the default? These were some of the questions on my mind when I interviewed Bryan Pearson recently. He’s President and CEO of LoyaltyOne (the people behind Air Miles), and the author of The Loyalty Leap: Turning Customer Information into Customer Intimacy.

You can hear the full, uncut interview below, or download the MP3. [runs 20:22]

[Audio clip: view full post to listen]

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