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Adversting week kicked off with an AOL sponsored VIP reception and an opening day concert sponsored by Myspace.  Drake was billed as part of the original line up of performers but he dropped out of the show. Binside TV was in the house and was entertained by full sets from Far East Movement, B.O.B and Natasha Bedingfield. Justin Timberlake received a shoutout while he watched the show from the VIP section.

Advertising week is in full swing with TV on the Radio scheduled to perform tonight at Terminal 5. For more information visit the official website.

Photos: Shani Harris Binside TV; B. Raglin Getty Images.

Here is a recap of the show from Billbard:

B.o.B., Natasha Bedingfield and Far East Movement were the headliners at Myspace’s Amp’d Up! concert Monday night — but inevitably the name on everyone’s lips was Justin Timberlake. Myspace’s new creative director held a private reception for marketers and ad agencies at Radio City Music Hall‘s Roxy Suite prior to the Advertising Week concert — co-presented by and Advertising Week — but the closest he got to the Best Buy Theater stage was a brief hang with B.o.B. in the stage-right VIP section during Far East Movement’s energetic opening set; he checked out shortly after.

But the party raged on regardless. Dozens of ad and music executives mingled with the 20-something crowd while Billboard editorial director Bill Werde and Advertising Week founder Matt Scheckner took turns playing hypeman for the acts. Far East Movement shared a story about how they met “Rocketeer” co-writer Bruno Mars on Myspace, months before he blew up alongside fellow-Amp’d Up! performer B.o.B. with “Nothin’ On You.” And Bedingfield played a set cherry-picked from her impressive catalog along with takes on the Police’s “Message in a Bottle,” Kevin Rudolf’s “Let It Rock” and even Prince’s “Purple Rain” while MySpace-emblazoned footage from her “Pocketful of Sunshine” video played on the TV screens. B.o.B took the stage at around 11:30 but the crowd had barely diminished for his high-energy set (with a break for an acoustic number). The crowd exploded at the opening strains of “Nothin on You” – several (presumably inebriated) young couples were seen slow-dancing to the song. [via]

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