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Links, links, links, thats what the game is all about. Join the Webmasters on the Roof when Chris Schagen of the new german textlink marketplace Linklift calls in, to discuss why its better to buy links instead of just swapping with fellow webmasters. And meet the Presellpageman, who is pushing it even further by selling whole sites on trusted domains. But the most important topics in this weeks show: Why is string emil not the no.1 german seo anymore?