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In Chapter 20 of 21 in her 2011 Capture Your Flag interview, food entrepreneur Julie Hession relies on customer feedback to evolve her product marketing. By doing in-store sampling demos of her granola, she gathers feedback on product positioning and quality. Julie Hession is the founder of Julie Anne's All Natural Granola Company. Passionate about food since childhood, Hession has developed her career by food blogging, cooking contests, and starting fine food companies.