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Professor Ken Wong Highlights Trends in Media Consumption- AdVision

12/01/11
Where does business professor Ken Wong think media consumption is moving 'More.' More what 'More everything.' And given it's new ... tags: adcenter Advertising Digital media highlights Ken Wong media consumption media mix

Jennifer Creegan presents on the rising importance of social media in advertising at AdWeek 2011

10/07/11
Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, emphasizes the increasing importance of the ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Jaron Lanier presents at the IAB MIXX Conference during AdWeek 2011

10/05/11
Jaron Lanier guides the audience through a history of digital avatars from inception 3 decades ago to the present, at the IAB MIXX ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Jennifer Creegan speaks about the evolving digital marketplace at AdWeek 2011

10/05/11
Kaila Lightner speaks with Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, about how Microsoft ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Jennifer Creegan presents on Microsoft and the digital marketplace at AdWeek 2011

10/06/11
Jennifer Creegan, General Manager, Microsoft Advertising's Brand Advertising Business Group, delivers a presentation on how Microsoft plans ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Quentin George from IPG Mediabrands discusses technology and consumer interactions at AdWeek 2011

10/04/11
Mel Carson interviews Quentin George, Chief Innovation Officer at IPG Mediabrands about the new IPG Media Lab and how new technology is ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Doug Zanger talks social media at AdWeek 2011

10/04/11
Mel Carson interviews the head of the Advertising Week Social Media Club Doug Zanger about the different ways of communicating during ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Ask Dabitch from Adland.tv interviewed at AdWeek 2011

10/04/11
Mel Carson interviews Ask Dabitch, founder of Adland about advertisements as pop culture and digital creativity. For more Advertising Week ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Marylee Sachs examines the effect of digital media on marketing at AdWeek 2011

10/04/11
Mel Carson interviews Marylee Sachs, author of 'The Changing MO of the CMO' about how social media and digital media plays into the ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Randall Rothenberg talks about storytelling in the digital age at AdWeek 2011

10/04/11
President and CEO of the Interactive Advertising Bureau Randall Rothenberg speaks with Mel Carson about the importance of building a ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8

Beth Uyenco discusses CIMM at AdWeek 2011

10/04/11
Kaila Lightner interviews Beth Uyenco, Global Research Director at Microsoft about the Coalition for Innovative Media Measurement CIMM, and ... tags: adcenter advertising advertising week advertising week 2011 adweek adweek 2011 aw8