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What to Do When You Inherit a PPC Campaign - with Kevin Lee

09/27/11
Since PPC has been around more than 10 years, it is increasingly likely that the person currently assigned to a PPC campaign wan't the ... tags: ad copy ad groups adcenter adwords adwords Editor Broad Match campaign

Holiday Tactics for PPC Success - with Alex Cohen

07/26/11
In this video interview, PPC expert Alex Cohen explains some important tactics for PPC campaigns you're setting up for the holidays -- ... tags: ad groups adwords brand broad match Christmas click-through rates clickequations