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To see more tech conference videos, visit techchannel.att.com Keith Peters of Infrared5 discusses the importance of building and using software tools. From the Conference Web Site: Keith Peters began playing with Flash in 1999. After a couple of years making really horrible Flash web sites and huge intros, he discovered ActionScript, and has not looked back. Keith's award winning personal experimental web site, www.bit-101.com features over 500 cutting edge flash experiments, with source available. It also has a series of tutorials on ActionScript which have been downloaded countless times and translated into many languages. Keith has contributed to eight books on Flash and written several magazine articles on various Flash subjects. Keith lives near Boston, MA in the USA, and is the Engineering Guru at Infrared5. Originally recorded at the Flash and the City Conference in New York City on June 11th, 2011.