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For more from the AT&T Archives, please visit A war film with a public service message — and one that was disseminated to the general public via movie theaters throughout the country. In 1943, while people went about their daily lives, they were, individually and as a community, asked to be aware and make decisions depending on how they could help the war effort. This film shows where those decisions could be made regarding use of the telephone. More than anything, this film can be taken as a motion dataset — it uses animated bar charts and moving graphic diagrams with data to propagate the following messages: Think before you call Phone usage ballooned during WWII. In Washington DC alone, calls were up 200% between 1941 and 1942. This, combined with the fact that the phone company was using its manufacturing efforts to make war telephones and other communication equipment, meant that existing circuits were pushed to the limit. It was vital to get the message out to keep circuits clear for emergencies. Save materials Copper, the backbone of telephone communication at this time, was allocated to wartime uses, especially as the international lines of copper mining and refining were cut off by the war. Recycling of existing copper was key — and with Bell Labs at the time coming up with synthetic substitutes for some materials whose supply chain was also jeopardized, like rubber — there was still no substitute for copper. No new phones During WWII, you ...