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David Weinberger is co-author of Cluetrain Manifesto. In this podcast, Weinberger discusses the ways in which business will work in the newly connected marketplace. Speaking at the New Communications Forum in Las Vegas, Weinberger believes that a generational shift has to occur before marketing really changes and adopts social media. His advice to marketers is to take small risks and keep pushing back on CEOs who don't yet "get" it. Weinberger gives mild kudos to USA TODAY for its new format, and uses it as an example of slow change. The former Woody Allen gag writer tells Jones his new book is due out May 1 and entitled: "Everything is Miscellaneous."Photo Credit: Doc Searls via Creative Commons/Flickr

Tags: David Weinberger, Cluetrain Manifesto, New Communications Forum